Collection: Etta Loves

Shop Etta Loves with 20% off the RRP. 

Etta Loves transforma baby essentials into sensory sensations using the precise application of science - providing the perfect support for babies' eyes and brains, contributing to their early development.

Etta Loves works with an Orthoptist and partners at The University of Sussex Baby Lab to ensure that the scales, shapes, colours and patterns on all of their products are aligned with what your baby can see and what they like to look at. This stimulates their vision and complements their eye and brain development.

Because babies are captivated by our clever patterns, you’ll benefit from a well needed moment of calm to have a hot drink, take a shower or just catch your breath and take in the enormity and wonder of parenthood.