KiDSiE’s Stance on Black Friday: Why We’re Opting Out and Choosing Green Friday Instead

Black Friday is just around the corner, and with it comes the whirlwind of deals, discounts, and doorbusters that have come to define this time of year. 

This year at KiDSiE, we’ve made the decision to take a different approach and we’re stepping away from the Black Friday chaos, choosing instead to focus on sustainability, conscious consumption, and supporting our planet.

We wanted to write a little bit on why we’re opting out of Black Friday, how we’re choosing to celebrate Green Friday instead, and why it’s important to shop intentionally. 

But don’t worry — if you’re planning to take advantage of deals from other brands, we support that too! There’s no shame in shopping for something you need at a great price.

Let’s dive in.

Black Friday has become one of the biggest shopping events of the year, enticing millions of people to buy more and buy quickly. 

The promise of massive discounts can create a sense of urgency, pushing us to make purchases on impulse rather than out of necessity. 

While the idea of saving money is appealing, there’s a darker side to this event that we don’t always see.

The problem of overconsumption is at the core of Black Friday. 

The push to buy as much as possible can lead to a surge in unwanted items and, subsequently, an increase in returns. 

These returns often come with hidden costs — both financial and environmental. Many returned products end up in landfills because it’s not always feasible for retailers to resell them, especially during such a busy season. 

At KiDSiE, we’re on a mission to reduce waste, not add to it. This is why we’ve chosen to take a step back from Black Friday. We believe in a better way to shop — one that’s mindful, sustainable, and better for your wallet in the long run.

1. Year-Round Affordability

At KiDSiE, we’re committed to making high-quality baby and kids’ products affordable all year round. 

You don’t have to wait for a once-a-year sale to find great deals with us. By offering discounts on open-box, surplus, and overstock items from top brands, we’re able to provide incredible savings every day.

This means you’re always getting value, without the rush to buy within a limited time frame.

2. Supporting Conscious Consumption

Black Friday often leads to impulse purchases that we don’t really need, contributing to a culture of overconsumption. 

At KiDSiE, we’re all about thoughtful shopping. We encourage our community to buy only what they truly need — whether it’s from us or elsewhere. By promoting the reuse of quality kids’ products, we’re helping to extend their life cycle and reduce waste.

3. Reducing Waste and Returns

One of the biggest issues with Black Friday is the spike in returns. In many cases, these returned items end up in landfills due to damage or the cost of restocking, which increases waste. 

At KiDSiE, we focus on encouraging intentional purchases, which means less waste and a smaller environmental footprint. Every product we sell is carefully selected to ensure it’s something that will genuinely benefit your family.

While we won’t be participating in Black Friday, we still want to celebrate the spirit of conscious shopping. That’s why we’re launching Green Friday — a movement to encourage mindful purchases that are kinder to the planet.

Instead of deep discounts that encourage overbuying, we’re focusing on making every purchase count. For every order made over the Black Friday weekend, we’re partnering with the Eden Reforestation Projects to plant a tree. This means that your purchase with us goes beyond just getting a great product — it contributes to a healthier planet. 

By choosing to shop with KiDSiE this Green Friday, you’re not only saving money on quality kids’ gear but also supporting global reforestation efforts. Each tree planted helps absorb carbon dioxide, restore ecosystems, and support local communities around the world.

It's important to note, we’re not here to make anyone feel guilty for shopping Black Friday deals. 

As parents ourselves, we know that finding something you genuinely need at a great price can be a lifesaver, especially during the holiday season. 

There’s absolutely nothing wrong with taking advantage of discounts — whether it’s for a gift, an essential purchase, or even a treat for yourself.

The key for us is to shop intentionally. If you see a deal that aligns with something you actually need, go for it! Shopping smartly and sustainably doesn’t mean never buying anything; it’s about making thoughtful choices that fit your needs and values.

At KiDSiE, our focus is on helping families access the products they need in a way that’s both affordable and eco-friendly, not just during one weekend but all year long.

You might be wondering why we focus on open-box and surplus products. It’s simple: it’s better for the planet and your wallet.

By offering items that are brand new but might have minor packaging imperfections or are excess stock from retailers, we’re able to pass on savings to you without compromising on quality.

Here’s why it matters:

• Reducing Waste : Many surplus items would otherwise end up as waste. By giving these products a second chance, we’re helping to reduce the volume of waste sent to landfills.
  
  
• Year-Round Savings : Our discounts are often deeper than those offered on Black Friday, and they’re available every day. This means you can shop sustainably without the pressure of a time-limited sale.
  
  
• Supporting a Circular Economy : Shopping open-box or surplus means you’re supporting a more circular economy. By keeping products in circulation, we’re all contributing to a more sustainable future.

We invite you to join us in celebrating Green Friday this year. Here are a few ways you can make your shopping more sustainable, whether you’re shopping with us or elsewhere:

1. Shop for What You Need : Before making a purchase, ask yourself if it’s something you genuinely need. This helps reduce waste and prevents buyer’s remorse.
   
   
2. Support Sustainable Brands : Look for companies that prioritise eco-friendly practices. Every choice you make as a consumer has an impact.
   
   
3. Give Back : Remember, every purchase with KiDSiE over Black Friday weekend will result in a tree being planted. It’s a simple way to make a big difference.

At the end of the day, our goal is to support you on your parenting journey — and that means more than just selling products. We’re committed to making choices that benefit both our customers and the environment.

This Black Friday, we’re choosing to step away from the rush and focus on what truly matters. We hope you’ll join us in celebrating Green Friday, a time to shop with purpose and make a positive impact on our planet.

Thank you for being part of our KiDSiE community. Together, we can make a difference.