{"title":"Kidly","description":"","products":[{"product_id":"kidly-label-2-pack-eco-cups","title":"Kidly Label 2-pack Eco Cups","description":"\u003cp\u003eLight, shatterproof, easy-grip, stackable: youll be using these capable little Eco Cups on\u003cbr\u003e\n repeat for breakfast, lunch and supper. Not to mention for pretend play, picnics, as pen \u003cbr\u003e\nholders, the list goes on…They come in a choice of subtle modern shades that tone with\u003cbr\u003e\n our first-stage silicone tableware, for a more harmonious-looking table. And heres the \u003cbr\u003e\neco bit: theyre made entirely of PLA - a plant-based material derived from cornstarch\u003cbr\u003e\n - so there are no BPAs or phthalates and theyre recyclable and biodegradable. \u003cbr\u003e\nWell drink to that!\u003c\/p\u003e\n\n\u003cp\u003e• Light, sturdy \u0026amp; shatterproof\u003cbr\u003e\n• Great for mealtimes, play tables \u0026amp; picnics\u003cbr\u003e\n• Easy to grip\u003cbr\u003e\n• Plant-based, recyclable \u0026amp; biodegradable\u003cbr\u003e\n• BPA \u0026amp; phthalate-free\u003cbr\u003e\n• Best from 12 months+\u003cbr\u003e\n• 100% plant-based PLA\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"Default Title","offer_id":51075355083090,"sku":"KID-5056404756512","price":6.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/Kidly_Label_2_Pack_Cups_Sand_1.jpg?v=1751836209"},{"product_id":"kidly-label-foldaway-bucket-and-spade","title":"Kidly Label Foldaway Bucket and Spade","description":"\u003cp\u003eKIDLY by MORI award-winning Foldaway Bucket \u0026amp; Spade Set is seriously sturdy, with a deeply scooped spade for efficient shoveling and comfy rounded handles. The combo of a 'tip-lip' on the base and the fully rotating handle means they'll be tipping out those sandcastles with ease. And then comes the clever bit. When plays over, it folds down to just 5 cm tall, to be stowed under the buggy, popped in their rucksack or slipped in your handbag.\u003cbr\u003e\nNOTE: Folding the bucket can take a bit of practice and adult hands, as its not always simple for kids to do.\u003c\/p\u003e\n\n\u003cp\u003e• Scooper \u0026amp; award-winning bucket that folds down to 5 cm tall\u003cbr\u003e\n• Sturdy but flexible for easy folding \u0026amp; popping\u003cbr\u003e\n• Rotating handle \u0026amp; lipped base for easy tipping\u003cbr\u003e\n• Easy-to-hold deep-scooped spade\u003cbr\u003e\n• Up to 2 litre capacity\u003cbr\u003e\n• 100% food-grade silicone\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"Default Title","offer_id":51075355312466,"sku":"KID-5056404753894","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/Kidly_Label_Bucket_And_Spade_Ember_1_grande_ab4d33da-2df2-4d44-966e-68e1769db1ca.jpg?v=1751836218"},{"product_id":"kidly-rain-boot","title":"Kidly Rain Boot","description":"\u003cp\u003eStay dry and comfortable in KIDLY by MORI Rain Boot wellies, made from natural rubber \u003cbr\u003e\nand finished with a moisture-wicking cotton lining. With an easy-to-grab riveted tab, \u003cbr\u003e\ntheyre simple to pull-on and the sturdy textured sole stands up to any adventure. In loads\u003cbr\u003e\n of great colours, each with a contrasting coloured sole and KIDLY detail. Wear them\u003cbr\u003e\n with our Ribbed Leggings or Joggers tucked inside.\u003c\/p\u003e\n\n\u003cp\u003e- Buckle detail\u003cbr\u003e\n- Easy on design\u003cbr\u003e\n- BPA-free rubber\u003cbr\u003e\n- Grippy textured sole\u003cbr\u003e\n- 100% BPA-free natural rubber\u003cbr\u003e\n- Lining: 70% cotton, 30% polyester\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"6 \/ Fawn \/ Mustard","offer_id":51075355935058,"sku":"KID-5056404729523","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Hemp","offer_id":51075355967826,"sku":"KID-5056404750091","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"7 \/ Powder Blue","offer_id":51075356000594,"sku":"KID-5056404750206","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"7 \/ Purple","offer_id":51075356033362,"sku":"KID-5056404729455","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"7 \/ Fawn \/ Mustard","offer_id":51075356066130,"sku":"KID-5056404729530","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Fawn \/ Mustard","offer_id":51075356098898,"sku":"KID-5056404729547","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"8 \/ Green","offer_id":51075356131666,"sku":"KID-5056404739782","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Fawn \/ Mustard","offer_id":51075356164434,"sku":"KID-5056404729561","price":13.2,"currency_code":"GBP","in_stock":false},{"title":"10 \/ Hemp","offer_id":51075356197202,"sku":"KID-5056404750138","price":13.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/AM5787s_17a2d449-dd08-4998-a606-bce86674a719.jpg?v=1751836253"},{"product_id":"kidly-label-quilted-snow-boot","title":"Kidly Label Quilted Snow Boot","description":"\u003cp\u003eLight as a feather but warm as toast, KIDLY by MORI Quilted Snow Boot has an eco \u003cbr\u003e\nwater-resistant finish on the nylon and faux suede uppers, a soft fleece lining, and a\u003cbr\u003e\n supportive and grippy sole. Theyre easy for small people to put off and on, thanks to\u003cbr\u003e\n the pull-on tab at the back and the wide adjustable ankle strap. Styled in on-trend\u003cbr\u003e\n colours, theyre the perfect combo of function and fashion and look equally good with\u003cbr\u003e\n leggings or tights tucked in, or worn under trousers or joggers.\u003c\/p\u003e\n\n\u003cp\u003eNOTE: These are designed for wear in snow, light rain and shallow standing water, but not\u003cbr\u003e\n heavy downpours or deep puddles.\u003c\/p\u003e\n\n\u003cp\u003e• Lightweight \u0026amp; warm\u003cbr\u003e\n• Velcro strap \u0026amp; pull-on tab for independent dressing\u003cbr\u003e\n• Fleece lined\u003cbr\u003e\n• Water resistant\u003cbr\u003e\n• Grippy sole\u003cbr\u003e\n• Upper: nylon, faux suede \/ Lining: 100 polyester \/ Sole: TPR\u003cbr\u003e\n• Eco water resistant finish\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"5 \/ Pink","offer_id":51075359670610,"sku":"KID-5056404757786","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/AU9606s.jpg?v=1751836259"},{"product_id":"kidly-short-rain-boot-unboxed","title":"Kidly Short Rain Boot (unboxed)","description":"\u003cp\u003eMade from natural rubber and lined in faux fur, with an easy-to-grab pull tab and \u003cbr\u003e\nelasticated sides, so theyre simple for toddlers and kids to slide on by themselves \u003cbr\u003e\nand the textured sole means gives lots of grip. 100% natural rubber upper \u0026amp; sole,\u003cbr\u003e\n 100% polyester lining.\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"8 \/ Camel","offer_id":51075359703378,"sku":"KID-5056404753764","price":13.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/AW9398s2.jpg?v=1751836267"},{"product_id":"kidly-label-puddle-suit","title":"Kidly Label Puddle Suit","description":"\u003cp\u003eKeeps the elements out and the good times rolling. Made from polyester, with a cosy fleece lining throughout and a long zip all the way to the knee, so it's easy to pop on over their winter layers and thermals.\u003c\/p\u003e\n\n\u003cp\u003eWaist, cuffs, ankles and peaked hood are elasticated for a comfy fit and there are adjustable stirrups on sizes 12-18 and 18-24 months, plus reflective strips on the zip and hood, to boost visibility on darker days.\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"18-24 months \/ Orange","offer_id":51075366224210,"sku":"KID-5056404758035","price":16.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/AV2832s3.jpg?v=1751836331"},{"product_id":"kidly-label-pack-away-rain-suit","title":"Kidly Label Pack away rain suit","description":"\u003cp\u003eWhen the weather can't be relied upon, KIDLY by MORI kids' Packaway Rain Suit can. Made from recycled polyester, it's lightweight and breathable but fully waterproof, so the heavens may open, but they can't spoil your plans. There's a lovely looooong zip all the way to the knee, so it's easy to get on, with an elasticated waist, cuffs, ankles and peaked hood for a comfy fit. Cleverest of all, it packs away in seconds into its own integrated pouch. Sling it in your bag or under the buggy and let the clouds do their worst.\u003c\/p\u003e\n\n\u003cp\u003e• 100% recycled polyester\u003cbr\u003e\n• Taped seams \u0026amp; long waterproof reflective zip\u003cbr\u003e\n• Elasticated waist, cuffs, ankles \u0026amp; peaked hood\u003cbr\u003e\n• Packs into integrated pouch\u003cbr\u003e\n• PU coated recycled polyester \/ PFC-free eco finish\u003cbr\u003e\n• Waterproof rating: 6,000mm - withstands moderate rain\u003cbr\u003e\n• Breathability rating: 2000g\/24hr\/m2\u003cbr\u003e\n• Fasten zip during washing \u0026amp; line dry\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"2-3 years \/ Pink","offer_id":51075366420818,"sku":"KID-5056404758240","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/Kidly_Label_Packaway_Rain_Suit_Pink_Confetti_1_grande_677d75eb-7835-4f06-816e-589bbcd5f647.jpg?v=1751836338"},{"product_id":"kidly-label-waterproof-jacket","title":"Kidly Label Waterproof Jacket","description":"\u003cp\u003eWhen the weather can't be relied upon, KIDLY by MORI kids' Packaway Waterproof Jacket can. Made from recycled polyester, it's lightweight and breathable but fully waterproof, so the heavens may open, but they can't spoil your plans. There's a chin-guarded front zipper, elasticated cuffs and a peaked hood for a comfy fit. Cleverest of all, it packs away in seconds into its own integrated pouch. Sling it in your bag or under the buggy and let the clouds do their worst.\u003c\/p\u003e\n\n\u003cp\u003e• 100% recycled polyester\u003cbr\u003e\n• Taped seams \u0026amp; waterproof reflective zip\u003cbr\u003e\n• Elasticated cuffs \u0026amp; peaked hood\u003cbr\u003e\n• Packs into integrated pouch\u003cbr\u003e\n• PU coated recycled polyester \/ PFC-free eco finish\u003cbr\u003e\n• Waterproof rating: 6,000mm - withstands moderate rain\u003cbr\u003e\n• Breathability rating: 2000g\/24hr\/m2\u003cbr\u003e\n• Fasten zip during washing \u0026amp; line dry\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"3-4 years \/ Pink","offer_id":51075366682962,"sku":"KID-5056404758493","price":12.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 years \/ Orange","offer_id":51075366715730,"sku":"KID-5056404758462","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/AU9603s.jpg?v=1751836350"},{"product_id":"kidly-label-quilted-jacket","title":"Kidly Label Quilted Jacket","description":"\u003cp\u003eThis season's improved Quilted Recycled Jacket is fully lined, with deep and cosy pockets, an elasticated hem and a substantial sherpa-lined hood.\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"01-Feb \/ Green","offer_id":51075367108946,"sku":"KID-5056404758639","price":12.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/Kidly_Label_Quilted_Jacket_Green_Alpine_1.jpg?v=1751836364"},{"product_id":"kidly-label-colourblock-towelling-poncho","title":"Kidly Label Colourblock Towelling Poncho","description":"\u003cp\u003eEasy to pull on and seriously absorbent, KIDLY by MORI Colourblock Towelling Poncho is brilliant for keeping kids warm and spirits up, whether that's after a bath, swimming lesson, or paddle in the sea. (It's a handy sun-shade too.) With a roomy hood and deep kangaroo pocket, three-quarter sleeves and splits at the side for ease of movement, whether they're running around or snuggling down. Made from 100% organic cotton towelling, in fun colourblock combos. \u003c\/p\u003e\n\u003cp\u003e-Large hood for drying hair\u003cbr\u003e-Pull-on style\u003cbr\u003e-Soft \u0026amp; highly absorbent\u003cbr\u003e-Great for beach, bath or pool\u003cbr\u003e-Fast-drying fabric\u003cbr\u003e-100% GOTS-certified organic cotton\u003cbr\u003e\u003cbr\u003e-Machine wash at 40 degrees\u003cbr\u003e-Do not tumble dry\u003cbr\u003e-Do not bleach\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"4-7 Years \/ Yellow","offer_id":51168711344466,"sku":"Kid-5056404765101","price":15.0,"currency_code":"GBP","in_stock":false},{"title":"4-7 Years \/ Blue","offer_id":51168720322898,"sku":"Kid-5056404765088","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/Blue_towelling.jpg?v=1753111056"},{"product_id":"kidly-label-mesh-beach-shoes-copy","title":"Kidly Label Swim or Beach Shoes","description":"\u003cdiv class=\"MuiTypography-root MuiTypography-body2 pdp-css-1g3x4vj\" data-testid=\"item-description-tone-of-voice\"\u003eProtect kids from slipping by the poolside, jellyfish, sunburn, or from sharp pebbly beaches or hot sand, so you can all enjoy the water to the maximum. They are durable and flexible, with a handy pull-on tab at the back. Grippy-bottomed reassurance, both in and out of the water.\u003c\/div\u003e\n\u003cdiv class=\"MuiTypography-root MuiTypography-body2 pdp-css-1g3x4vj\" data-testid=\"item-description-tone-of-voice\"\u003e\u003c\/div\u003e\n\u003cp class=\"MuiTypography-root MuiTypography-body2 pdp-css-ecl2wd\" data-testid=\"item-description-composition\"\u003eMain - 70% Polyester, 30% Cotton. Lining - 92% Polyester, 8% Elastane. Main Lining - 100% TPR.\u003c\/p\u003e","brand":"Kidly","offers":[{"title":"10 \/ Blue","offer_id":51230269407570,"sku":"KID-5056404762629","price":9.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/files\/CopyofKidly_Lable_watershoe_Flat_2_jpg_dc5e3cd7-5e73-4127-805a-b19239cd96d8.webp?v=1753969254"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/5007\/8290\/collections\/Logo_C2_Horizontal_V3_png.webp?v=1757489031","url":"https:\/\/kidsie.com\/collections\/kidly.oembed","provider":"KiDSiE","version":"1.0","type":"link"}